The Relevance of the Web in the Face of Apps

Peter O Toole - The Relevance of the Web in the Face of Apps

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An August report in Wired Magazine recommend the web is dead in favor of the thousands of apps individuals use each day on tablet Pcs, smartphones, and the like. The problem here is fairly clear. The web is far from dead given the fabulous growth of functionality straightforward apps just can't provide.

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The Wired article, titled "The Web is Dead. Long Live the Internet" spends quite a bit of time discussing exactly who is at fault for the rise of apps over the more traditional online model that's been with us for more than two decades, but the real problem here isn't who generate the problem, but the factory itself. It's undeniably true that most of us use our WiFi and Bluetooth enabled devices to make the most of our time today, and while we may prefer something like the Google Calendar app to the site itself, the lowest line here is that the web continues to grow while the world of the app is becoming less and less stable every single day.

Take a moment to look at the problem from a statistical point of view. In a single day, more than one hundred thousand new domains are registered, and the bulk of those are destined to become important web content within just a matter of weeks. The estimate of new sites far outnumbers the estimate of new apps becoming available, and that alone is sufficient to help most comprehend the ongoing importance of the internet. While it is in effect changing to meet the needs of a new market, that's been the battle-cry of the web since its inception. What was once a point to point communication model fast evolved into email, forums, and a hub of information. Plainly online marketing entered the picture, and the model shifted again. As smartphones and other mobile devices have become an increasing part of society, the web continues to shift toward a model that great meets the needs of today's consumers.

Despite the shift, though, many things population have come to rely on are far from gone. Take forums, for instance. One of the earliest ways we communicated on the web, forums often still play a central role in the way population connect. From generalized buyer spin forums to specialized topics like self-help, hobbyists, and even professionals connecting with one another in their industries, forums are more popular than ever. Because they can provide the targeted content users are looking for, and they're indexed by most major hunt engines, the need for this method of communication is still essential, even in light of Facebook and Twitter.

Even blogs remain an essential, and important, part of our online communication today. Not only do most population subscribe to more than one blog, but the traditional media sources look to this very straightforward form of communication as an important reporting tool. More than a decade ago, the late veteran journalist Peter Jennings and his staff created and compiled an email newsletter to send to subscribers, discussing the top headlines of the day. These days, immense news outlets like the Bbc and Cnn rely on blogs, both internal and external, to spin those same headlines. If there's an event occurring, there's a live blog to correspond with it, and thousands of other sites rely on that raw content to feed their own commentaries.

The case is only supplementary made by ecommerce. While the technology was available in 1991, the safety wasn't widely possible until 1994, and it took approximately another 6 years for sales numbers to reflect the powerhouse ecommerce had truly become. Now an entire generation has grown up with the idea of clicking and purchasing items as opposed to leaving their homes for the same products. population deal with their grocery shopping online, holiday sales numbers for online shopping only continue to increase, and today most brick and mortar outlets struggle to keep up with overhead costs while associates like Amazon dominate the markets.

While the web may continue to shift and change, the reality is that it won't be leaving in the near future, and Seo plays an prominent role in that equation. Users rely on Seo to find newer and great sites, blogs, and even forums for a variety of purposes. Whether they do so thanks to their mobile browsers or their iPads, it's the very thought that Seo can help users find new content while a static app is just that - something that may provide a bit of functionality but can't truly open the door to all the internet has to offer. As the web shifts, so too do practical Seo practices, but the store has been able to navigate those changes for approximately two decades, and it will continue to do so, even in the face of what will become a shrinking world of apps.

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